INFLUENCER
Collins Avé Champagne
Craig James is a professional athlete turned entrepreneur and co-owner of Collins Avé, an emerging champagne brand built on sophistication, culture, and intentional celebration.
With a mindset shaped by elite competition, Craig brings leadership, discipline, and vision to the luxury space, helping guide the brand’s growth and identity. His involvement extends beyond ownership, contributing to the creative direction and lifestyle ethos that defines Collins Avé as more than champagne—it is a statement of success, refinement, and confidence.
Collins Avé represents an elegant lifestyle rooted in timeless taste and modern influence, crafted for those who value meaningful moments and elevated experiences. As an up-and-coming brand, it celebrates achievement, connection, and the art of living well, positioning itself at the intersection of luxury, culture, and authenticity. Through Collins Avé, Craig continues to build a legacy that honors celebration with purpose—where every pour reflects style, excellence, and the future of refined living.
The Brand
Perfect Your Craft was created from Craig’s experience as an athlete, where he had to earn his place every day and nothing was promised.
He faced constant pressure to perform, adapt, and improve—often without guarantees or second chances. Those experiences taught him that circumstances don’t define you; your commitment to the work does. The brand’s foundation comes from that mindset of showing up daily, regardless of obstacles, and trusting the process even when results aren’t immediate.
The brand was built on the foundation of discipline, resilience, and intentional growth. Perfect Your Craft is about pursuing excellence while understanding that perfection itself is never fully attainable. It represents consistency over comfort, effort over validation, and progress over perfection. Rooted in balance and harmony, the brand is a reminder that true mastery comes from honoring the journey and relentlessly refining your craft, every single day.
